Website or Landing Page: Which One Does Your Business Really Need?

Whether you’re in the process of getting a brand new website or doing a website redesign, you’re probably asking yourself this question – Website o Landing Page

“Do I need a full website or just a landing page? Which one is right for me?”

website or landing page

Website o Landing Page

Well, the answer depends on what you’re aiming for and where your business is at right now.

For some businesses, having a full website with all the bells and whistles is the way to go. For others, a simple landing page might be all they need to get the job done.

In this blog post, I’m going to break down both options, so you can figure out what’s best for you and your business.

What is a Full Website?

Think of a full website as your online home. It’s where people can come and learn everything about your business. It’s got all the rooms (or in this case, pages) you might need, like:

  • Home Page: This is like your living room, where visitors first walk in and get a feel for your business.
  • About Page: Imagine this as a cozy corner where you share your story—who you are, what you do, and why you do it.
  • Services/Products Page: Here’s where you showcase what you’re selling or offering, kind of like a display room.
  • Contact Page: This is your open door, inviting people to reach out to you via email, phone, or even drop by if you’ve got a physical spot.
  • Blog: If you’ve got things to say or tips to share, this is where you do it.

A full website is like having the whole package. It’s great if you’ve got lots to share and want your visitors to explore different parts of your business. Plus, it helps with things like showing up on Google when people search for things related to what you do.

Website or Landing Page

Website o Landing Page

What is a Landing Page?

Now, a landing page is more like a pop-up shop. It’s small, simple, and has one main goal. Maybe you’re running a special promotion, launching a new product, or collecting emails for your newsletter. A landing page is all about getting visitors to do one thing, whether that’s clicking a button, filling out a form, or making a quick purchase.

Here’s what makes a landing page different:

  • Straight to the Point: There’s not a lot of extra stuff here. It’s focused on one thing, so visitors don’t get distracted.
  • One Goal, One Button: You’re usually asking people to take one specific action, like signing up or buying something.
  • Targeted Traffic: You might use a landing page when you’re running an ad or promoting something specific to a certain audience.

Landing pages are awesome for short-term campaigns or when you’re trying to get people to act fast.

So, Which One Should You Go For?

Website or Landing Page

Here’s the lowdown: it really depends on what you’re aiming for with your online presence.

Go for a Full Website if:

  • You want to build a comprehensive online home that tells visitors all about your business.
  • You’ve got a range of products or services to showcase and explain.
  • You’re looking to engage visitors with ongoing updates, like blog posts or news.

Stick with a Landing Page if:

  • You’re rolling out a new product or offer and want to test the waters.
  • You’re aiming for a specific action, like gathering email sign-ups or driving sales for a single product.
  • You need a straightforward, quick solution to boost a marketing campaign.

Choosing the right option will help you achieve your goals more effectively and make the most of your online efforts.

At the end of the day, it’s all about what makes sense for where you are right now. If you’re just starting out and need a quick way to capture interest, a landing page might be all you need. But if you’re looking to build something bigger, with room to grow, a full website is the way to go.

No matter which you choose, make sure it feels like you and speaks to the people you want to reach.

Either way, I’m here to support you!

I have over 15 Wix website templates for you to choose from. They’re all professionally designed, at a fraction of what a custom design would cost, and come with step-by-step instructions.

Or if a custom design is more fitting for you, I’d love to help you build a website that you’re not only proud of but that works for you 24/7.

And if you’re still not sure, I have a fun quiz to help you decide!

Website or Landing Page

I’M GLAIZA

WIX & WORDPRESS WEBSITE DESIGNER - LOGO AND BRANDING DESIGNER

Since 2017, I’ve helped business owners worldwide create impactful websites and professional branding that boost revenue and establish them as experts. By 2020, I expanded my team to offer social media management, virtual assistant support, and now, GoHighLevel VA services to better serve your business needs.

SHOP WEBSITE TEMPLATES

PREVIOUS POST

« How One-Page Website Could Hurt Your Business?

Sharing is Caring

NEXT POST

10 Reasons Why Coaches Should Use GoHighLevel For Their Business »

EXPLORE THE WEBSITE

ABOUT

SERVICES

PORTFOLIO

TEMPLATE SHOP

RESOURCES

THE BLOG

CONTACT

REFER A FRIEND

We are a proud Wix partner with a Legend Level – the highest level within the Wix Partnership program.

© 2021 FEMPRENEUR DESIGNS | ALL RIGHTS RESERVED